Turn ideas into impact with creative, strategic, and career-focused courses

With a mix of hands-on projects and theory-based lessons, the Marketing BBA major gives you the skills to thrive in the fast-paced world of business. Combining graphic design and writing with digital business strategy and analytics, you'll stand out among other industry professionals.

2 Years Associate of Applied Science
4 Years Bachelor's of Business Administration

PROGRAM AT A GLANCE

Length of Program:

2 and 4 years

Method of Delivery:

On-Campus

Department:

Business Department

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PROGRAM DETAILS

Courses You May Take

MKTG2073 -  Principles of Marketing

BUAD2033 -  Business Communication

MKTG1033 -  Advertising Principles

DGMA1403 -  Digital Foundations I

Admissions Requirements

Entrance Requirements / Recommendations

Required: Algebra, Geometry, Algebra 2 or a third year math

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Skills You'll Learn

With the AAS, you’ll develop a strong foundation in communication, sales, consumer behavior, and management, supported by liberal arts for human relations. Advancing to the BBA, you’ll master digital marketing tools, analytics, and campaign design, addressing DEI, sustainability, and global issues while preparing for leadership in today’s marketing environment.

LAND A GREAT CAREER

Wondering where your skills can take you? Our career tool lets you explore real job titles, key skills, salary ranges, and job outlook data from the US Bureau of Labor Statistics nationally or for New York State.
See how your Alfred State degree connects directly to in-demand careers and start planning your future with confidence.

MEET OUR FACULTY

Anthony Aquilina
Tony Aquilina Assistant Professor 10 Months
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Joseph Bailey Lecturer (10 Month)
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TAKE THE NEXT STEP

You've seen our wide variety of majors at Alfred State, our great faculty who help you build your skills, and that you can do it at an incredible low cost. Now's the time to become an Alfred State Pioneer.