Marketing (BBA)

The Business Department is excited to be offering a unique 2-in-1 marketing BBA program with a digital design and writing for digital media component that provides students with the latest skills and knowledge relevant for today’s digital marketing environment. Students will immerse themselves in the creative application of graphic art and design, essential content writing for emergent media, along with the development of digital marketing strategies for e-commerce, m-commerce, and standard business commerce. The business marketing focus will deep-dive into consumer engagement, brand marketing, marketing data analytics, SEO, and marketing management for small and corporate business.

In addition, students who are looking for a basic marketing program are able to complete our marketing AAS degree. Upon completion, they will be able to transfer seamlessly into the comprehensive BBA degree.

• Prepares graduates for the new digital marketing environment with application of the latest technology software to design, write copy, and produce full content for web, social media, and mobile digital platforms.
• Create marketing advertising campaigns that tackle important topics of DEI, corporate sustainability, and international issues.
• Develop fundamental marketing analytics skills using key tools such as GA4 (Google Analytics).
• Discover how digital media marketing effects e-commerce in its performance and value to our economy.
• Learn key strategies to deliver effective marketing management communication plans.
• The BBA degree in marketing is designed to allow students to enter as first-year students or to transfer in after earning an AAS or AS in marketing or business.

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